Cannabis products are hitting the market as legalization sweeps the nation, growing in acceptance and popularity each year. With this comes competition, and in a space that started out with very little of it, branding your cannabis products correctly is crucial to your business’s success and profitability.
Ads are popping up all over social media, and they’re not always straight from the source. You’ve probably seen one of the famous Instagram accounts you follow posting ads about a certain product, unboxing the beautifully packaged product while on video, and proclaiming their love for using it and the benefits it brings.
Remember all those terribly wrapped gifts you’ve received in the past and how the packaging made the present inside seem less appealing before you even knew what it was? Bad wrapping puts a lot of pressure on the gift inside—it better be amazing and jaw-dropping to get the reaction you’re hoping for.
The gap between your vision and packaging prices can stall the the most creative minds. Implementing this vision quickly becomes a time consuming chore when negotiating with suppliers tied to cookie-cutter notions of packaging. Here Zenpack breaks down how to keep packaging costs low while achieving creative goals.
Amazon’s mission to eliminate wasteful packaging will roll out in 2019 with a fee on all items which are not certified. Zenpack created this Q&A to help sellers understand Amazon’s guidelines for certification and potential packaging solutions.