Cannabis products are hitting the market as legalization sweeps the nation, growing in acceptance and popularity each year. With this comes competition, and in a space that started out with very little of it, branding your cannabis products correctly is crucial to your business’s success and profitability.
Influencer marketing is a hot new trend where direct-to-customer companies send their products to micro-influencers on social media platforms for them to share, use, and promote. Because these products will be showcased in unboxing videos and photos, the packaging needs to go the extra mile.
Ads are popping up all over social media, and they’re not always straight from the source. You’ve probably seen one of the famous Instagram accounts you follow posting ads about a certain product, unboxing the beautifully packaged product while on video, and proclaiming their love for using it and the benefits it brings.
Chances are that you’re using a subscription box service—it could be a weekly meal plan, a monthly set of razors, or practically anything in between. That should come as no surprise, considering that the entire subscription box industry grew by a whopping 890% from April 2014 to April 2018.
Remember all those terribly wrapped gifts you’ve received in the past and how the packaging made the present inside seem less appealing before you even knew what it was? Bad wrapping puts a lot of pressure on the gift inside—it better be amazing and jaw-dropping to get the reaction you’re hoping for.